General Mills-owned natural and organic food group Annie's has expanded its range with the addition of five macaroni & cheese varieties.
The company is launching: organic vegan shells and creamy sauce; organic vegan gluten free elbows and creamy sauce; a four cheese macaroni and cheese; and two varieties of an eco-focused mac and trees love your planet pasta shapes line.
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"Annie's latest macaroni and cheese offerings are a direct response to ongoing consumer requests from over the years," said John Foraker, president at Annie's. "We know consumers are looking for more variety and speciality diet options like vegan, which currently lack in the category."
The new products are free from artificial flavours, synthetic colours or preservatives. The group's vegan options include a vegan sauce made with pumpkin, sweet potato and a non-dairy milk.
The products are available throughout the US with an RRP of US$2.19-1.89.
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