General Mills' US unit Annie's Inc has added to its cookie range in the US.
Three new cookie varieties – Chocolate Chip, Double Chocolate Chip and Oatmeal Raisin – and three cookie bite products have been added to the portfolio.
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Annie's said the new lines are made using organic wheat and free from high fructose corn syrup, hydrogenated oils, artificial flavours, synthetic colours or preservatives.
"Consumers should never have to make a trade-off between great taste and quality ingredients, even when it comes to their favourite indulgent treats," said Robyn DeFina, marketing director at Annie's. "Our new cookies fill a void in the cookie aisle for health-conscious consumers who want the best of both worlds: delicious flavour, minus the bad stuff. We're excited to introduce six new varieties the whole family will love."
The cookie products have an SRP of US$2.99-3.99 per tray and will be available in August
The bites are available now at Target Corp. stores in re-sealable 5.5oz bags. They have an SRP of US$2.25.
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