General Mills launches Fiber One desserts - Just Food
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General Mills launches Fiber One desserts

13 Jan 2015

General Mills has unveiled a new "low-calorie, better-for-you" dessert range under its Fiber One brand in the US.

General Mills launches Fiber One desserts

General Mills has unveiled a new “low-calorie, better-for-you” dessert range under its Fiber One brand in the US.

The firm has launched three new products – Fiber One 90 Calorie Mint Fudge Brownies, Fiber One Protein Cookies & Creme, and Fiber One Chocolate Chip Crunchy Cookies.

The treats target those looking at weight management options.

“We are excited to offer even more variety of low calorie dessert snack options just in time for this year’s resolution season,” said Catalina McCallum, associate marketing manager, Fiber One. “With three great new Fiber One treats, you can stick to your goals and fuel yourself with a winning combination of satisfying taste, protein and fiber.”

The products are available in grocery stores nationwide. The brownies have an RSP of US$3.89 The cookies and creme product has an RSP of $4.19 and the cookies have an RSP of $3.29.