General Mills has launched a Greek yoghurt and fruit snack to respond to the growing trend of Australians seeking "tasty and nutritious treats".
Bon Appetit is a naturally no-fat and high-protein snack launched under the Yoplait brand. It is available in a range of flavours.
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General Mills said Greek yoghurt is one food that has long been considered a nutritious snack but consumers are turned off by its unappealing taste profile".
"Australians are increasingly mindful of what they’re eating, but they’re also not willing to give up on taste. We found that almost 80% of Australians feel guilty after eating an unhealthy afternoon snack1, and we don’t want it to be this way," said Emily Spicer-Stuart, Yoplait marketing manager.
"We’ve helped out with the tasty versus healthy battle so Australians can enjoy a delicious snack that’s only 110 calories, without the guilt."
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By GlobalData
