Arla Foods today (25 September) told just-food that it considers the German market to represent a growth opportunity. The company hopes that through an increased marketing spend it will double the group’s turnover in the market to EUR670.2m (US$856.8m).
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“Through increased marketing we hope to considerably boost sales in Germany,” a representative for Arla told just-food.
The dairy group was one of the first companies to introduce spreadable products to the German market, with its Kaergaarden brand. In two-months after its introduction and with a sizable marketing campaign launched in June the group increased sales five-fold. Arla aimed at sales of 1,500 tonnes of Kaergaarden in the country for 2006, the dairy company has revealed.
