Arla Foods today (25 September) told just-food that it considers the German market to represent a growth opportunity. The company hopes that through an increased marketing spend it will double the group’s turnover in the market to EUR670.2m (US$856.8m).

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


“Through increased marketing we hope to considerably boost sales in Germany,” a representative for Arla told just-food.


The dairy group was one of the first companies to introduce spreadable products to the German market, with its Kaergaarden brand. In two-months after its introduction and with a sizable marketing campaign launched in June the group increased sales five-fold. Arla aimed at sales of 1,500 tonnes of Kaergaarden in the country for 2006, the dairy company has revealed.

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now