Cereal giant Kellogg has named a new chief executive for its business in Germany.


The US-based group has promoted local sales director Christian Filseth to the position of CEO of Kellogg Deutschland, a spokesperson confirmed today (23 December).


Filseth, 43, will start in his new role on New Year’s Day, and will become a member of the executive team leading the recently-formed Kellogg Normanics business unit.


Kellogg Normanics oversees operations in Germany, Austria, Switzerland and Scandinavia.

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