Lidl has reportedly appointed Sven Seidel, director of the development division of the Schwarz Group, as chairman to replace Karl-Heinz Holland.

Holland’s departure was announced yesterday (21 March) in a blunt statement which cited divergent and irreconcilable views on the future strategic direction of the business, between himself and Lidl.

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Holland had been chairman at the firm since 2008. He had been with Lidl for 23 years.

Lidl failed to respond to just-food’s requests for comment.

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