German retailer Rewe Group has announced plans to expand the leadership team overseeing the international operations of its Penny discount arm.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


From 1 July, Rudolf Trettenbrein will join Penny’s international business, which covers six European countries. He will be take responsibility for purchasing, product management and marketing.


The 45-year-old Austrian will continue to serve as a member of the management of Penny Austria, where he was also responsible for purchasing and marketing.


Currently, Penny’s international management consists of Günter Becker – who is responsible for Austria, Italy, the Czech Republic and Romania – and Folker Gussek – who oversees operations in Hungary and Bulgaria.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact