Germany-based retailer Rewe has appointed Armin Rehberg to take charge of its discount business.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Rewe said Rehberg, former chairman of Nuremberg-based Norma, would “strengthen” the performance of its Penny stores, which account for annual turnover of almost EUR9bn (US$13.2bn).


“With this appointment, [Rewe’s] supervisory board underlines the importance of the discount division with a view to the further development of Rewe both in Germany and abroad,” said Heinz-Bert Zander, chairman of the supervisory board.


“We are pleased that we could win for this position Armin Rehberg, an extraordinarily successful top manager from among the top rank of the industry.”


Rehberg replaces Manfred Esser, head of purchasing at Rewe, who had also been in charge of the company’s discount stores on a temporary basis.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now