German retailer Rewe has signed a multi-faceted deal with Coop eG, the largest consumer co-operative in the country.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Under the terms of the deal, Rewe will become a “sleeping partner” in Coop and buy an unspecified stake in the company.
The two sides will work together on joint procurement, a move that will initially see Rewe supply fresh and frozen foods to Coop’s Sky stores in southern Germany.
Rewe said Coop’s independence would be maintained and that the co-operative could benefit from greater investment.
Coop CEO Gerd Müller added: “Through our association with REWE Group, we are securing the long-term competitiveness of Coop eG in the hard-fought German food trading business.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
