The world’s longest trade dispute could be over after it emerged a deal on EU banana imports should be signed today (15 December) in Geneva.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Diplomats at the WTO and officials at the European Commission have told just-food that the EU, Ecuador, Guatemala, Honduras, Mexico and the US are poised to strike a long-awaited agreement.
WTO disputes proceedings have been staged on EU banana import protection since 1996, almost as long as the WTO has existed.
Latin exporters and US-based fruit companies have been fighting the preferential access to EU markets given to Caribbean bananas (and those from Africa and the Pacific), which enter as duty-free, although this special treatment would continue after the deal.
It is expected to see the EU immediately cut import duties on Central and South American bananas from EUR176 a tonne to EUR148 a tonne. The duty will be further reduced to EUR114 a tonne over the next seven years.

US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataA Geneva diplomat joked to just-food: “It’s the end of the World Trade Organisation as we know it.”