Food brands have prospered in the downturn, while banks and the automotive industry have seen their brands slip down the list, according to Interbrand’s ranking of the 100 “best global brands”.
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The ranking, which is sponsored by BusinessWeek, emphasised a strong performance from the likes of PepsiCo and Campbell’s over the past 12 months.
According to the researchers food companies benefited as “consumers began eating more at home”.
Nevertheless, the report suggested, the recession has presented brand managers with “the most severe test of their careers”.
“Companies have had to adjust rapidly as consumers reexamine their purchases and rethink
brand loyalties,” the report contended.
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By GlobalDataFor just-food’s condensed version of Interbrand’s study – including the rankings of the world’s top food brands – click here, or for Interbrand’s full list click here.
