Kraft Foods has unveiled the executive team that it hopes will drive the growth of its enlarged business after the GBP11.5bn (US$17.2bn) takeover of Cadbury.
The US food giant, which is now the world’s largest candy maker, told just-food on Saturday (20 March) that the majority of Cadbury’s “chief executive’s committee” had taken roles with the business.
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Among the Cadbury executives to take positions at Kraft include Amit Banati, formerly president of the confectioner’s Pacific region, who will become president for North Asia and Asia-Pacific strategy at the US group.
Cadbury chief strategy officer Mark Reckitt will be the senior vice president overseeing strategy and integration. Cadbury president in North America Jim Chambers will become president for confectionery and general manager for the immediate consumption channel for Kraft in North America.
A Kraft spokesman said the company had targeted making the announcements 45 days after securing majority ownership of Cadbury last month.
“I’m sure what’s most of interest is the representation of Cadbury executives within the combined leadership team,” a Kraft spokesman said. “I’m pleased to note that 12 of 17 members of Cadbury’s chief executive’s committee have chosen to stay with Kraft Foods in critical leadership roles.”
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By GlobalDataEarlier this month, Kraft announced that Trevor Bond, head of Cadbury’s operations in the UK and Ireland, would take a senior role within the combined group’s country operations in Europe.
Last month, Cadbury chairman Roger Carr, CEO Todd Stitzer and finance chief Andrew Bonfield all announced their exit from the business.
