Greek food group Vivartia has signed a deal with Japanese dairy firm Morinaga Milk Industry Co. in a bid to produce Greek yoghurt in the Asian country.
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Vivartia said yesterday (29 January) that it would provide “know-how” to Morinaga, which would produce Greek yoghurt to sell in Japan.
Vivartia CEO Spyros Theodoropoulos said the deal meant the company pass on its “expertise” to a market of “great potential”.
Theodoropoulos added: “At the same time, it may serve as a platform for the introduction for Greek-type products and the creation of investment opportunities in the rapidly-growing Japanese market.”
No details were given on when Morinaga would begin production or the type of products it would produce for the Japanese market.
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By GlobalDataOfficials at Vivartia could not be reached for immediate comment as just-food went to press.
