Hain Celestial is to start selling its organic infant formula, Earth’s Best Organic, in China through its joint venture with Chinese pharmaceutical group Hutchison China MediTech, or Chi-Med.
The joint venture business, Hutchison Hain Organic Holdings, will see the Earth’s Best Organic brand look to take its share of what Euromonitor claims is a $16.5bn infant formula market in China.
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Earth’s Best Organic is produced for Hain Celestial by Perrigo, a top five global over-the-counter consumer goods and pharmaceutical company and leading US manufacturer and supplier of infant formula.
Joseph Papa, Perrigo's chairman, president and CEO, said: "Infant formula is a premium product in China, and we believe Earth's Best organic formula will be an attractive offering to families in Hong Kong and mainland China."
Irwin Simon, Hain Celestial's president and CEO, said Chi-Med had retail distribution, marketing, and sales support throughout Hong Kong and mainland China. He added: "Hain Celestial's Earth's Best Organic brand continues to grow in the United States and is well positioned as a premium organic infant formula brand for Chinese consumers."
Christian Hogg, Chi-Med's CEO, said: "This exciting collaboration with Hain Celestial and its Earth's Best brand, along with our infant formula supplier Perrigo, to provide Earth's Best Organic premium, high-quality formula will allow us to leverage our considerable commercial presence in China against a highly-attractive and fast-growing commercial opportunity. Earth's Best is a very recognisable US organic formula brand, and we look forward to helping grow its distribution and business in China."
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