Hain Celestial-owned Empire Kosher Poultry is launching new deli and grocery products including what the company claims to be the "first ever" uncured kosher deli meat line.
The deli range is "minimally processed", contains no artificial ingredients, has no added nitrates or nitrites, and is free from antibiotics. The range consists of: natural, slow-roasted turkey breast; natural smoked turkey breast; and natural turkey pastrami in both bulk and pre-sliced 7 ounce sizes.
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In addition, Empire Kosher will introduce a line of kosher, certified organic soups and broths, the company revealed.
"Empire Kosher brand poultry and deli meat products are on-trend to meet the demands of our loyal consumers who have enjoyed Empire Kosher products for decades, as well as our growing number of millennial consumers," suggested CEO Jeffrey Brown.
"Consumers can now enjoy new products meeting the high standards for kosher and quality that Empire Kosher delivers in its natural or certified organic products, and we are extending that vision to deli meat products, value-added poultry, and soups and broths ," he continued.
Brown added that the group plans to further expand into new categories in the future.
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By GlobalData"We will continue to build upon our very strong brand recognition in the kosher market to expand into new categories, with innovative products combining our expertise in kosher with our knowledge of the natural and organic market, to meet the demands of the growing number of consumers who want both," he concluded.
