Hershey rolls out protein snack brand SoFit in US - Just Food
Join Our Newsletter - Get important industry news and analysis sent to your inbox – sign up to our e-Newsletter here
X

Hershey rolls out protein snack brand SoFit in US

19 Jan 2016

Hershey is looking to increase the distribution of its protein-based snack brand SoFit in the US.

Hershey rolls out protein snack brand SoFit in US

Hershey is looking to increase the distribution of its protein-based snack brand SoFit in the US.

The Reese’s and York chocolate maker sells SoFit products on Amazon but is launching lines in “select US markets with key retail partners”, a spokesperson said.

“Consumer feedback and learnings from its initial launch and retail partnership will help Hershey further iterate these new snacking products as we move forward,” the spokesperson said. She could not provide further details on listings at the time of writing.

Hershey has developed three types of products sold under the SoFit brand – nuts and seeds; oat-based square snacks; and a “protein squeeze”, which contains fruit and pear juice.

The bulk of Hershey’s sales are generated by confectionery but the company has looked to expand its business into other snack categories.

Last year, the group snapped up US jerky maker Krave Pure Foods.

Hershey had a challenging 2015, cutting its forecast for annual sales four times during the year amid a slowdown in China but also sales in North America that were below expectations.