The Saucy Fish Co. has expanded its reach into France and Denmark after securing listings with retailers in those countries.

The brand, part of Icelandic seafood group Seachill which was acquired by UK meatpacker Hilton Food Group in October, is a range of frozen fish with accompanying sauces.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Its nine-strong range of products are now available in eight countries.

France’s Franprix will stock its products across 180 stores, predominantly around the Paris area, with the Dansk Supermarket Group in Denmark listing the range in 410 Netto, 67 Fotex and 17 Bilka stores, across the country.

Paul Macis, international business manager at The Saucy Fish Co. said: “This is such an exciting time for The Saucy Fish Co.; our frozen products have been so well received in the UK, US and Canada, so we look forward to working alongside Franprix and Dansk Group to introduce the range to even more consumers in Europe.

The latest additions to the range are Salmon with Chilli, Lime and Ginger Dressing, Herb Crusted Salmon with Lemon Butter Sauce and Smoked Haddock with Vintage Cheddar and Chive Sauce.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

UK stockists include Tesco, Sainsbury’s and Ocado.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact