Swiss dairy and infant formula supplier Hochdorf is to acquire peer Bimbosan, which specialises in nutritional food for children.
It has agreed to purchase 100% of Bimbosan’s assets for an undisclosed sum.
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The companies have had a trade relationship since the 1970s with Hochdorf producing products for Bimbosan.
Family business Bimbosan was founded in 1932. It produces a range of Swiss ‘bio’ products – including palm oil-free products – sold in pharmacies and drugstores as well as in larger Coop branches.
Much of Hochdorf’s product offering in this area has been in the private label field.
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But in 2016 it took a 51% stake in Pharmalys Group, a first step into brands, which it now intends to build on through the Bimbosan acquisition.
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By GlobalDataDr Thomas Eisenring, CEO of the Hochdorf Group, said: “Bimbosan is the mark when it comes to nutrients for infants in Switzerland,
“Given its Swiss origin, long positive market presence and its focus on natural raw materials, Bimbosan is a company that fits very well in the Hochdorf Group and its expansion strategy.”
Hochdorf said it plans to develop Bimbosan to position it as a major Swiss brand.
Daniel Bärlocher, manager of Bimbosan, said: “Swiss roots, the high profile of the Bimbosan mark on the Swiss market and the Hochdorf network to distributors are in our view the key factors for a successful future of the brand.”
