Private-equity investor Hoffmann Family of Companies has taken a controlling interest in US-based Elmer Chocolate.
Financial terms of the transaction were not disclosed.
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The acquisition will see Louisiana-headquartered Elmer continue under the leadership of third-generation family members Rob and Michael Nelson, who will retain “partial” ownership and remain actively involved in the company’s operations.
In a statement, the US-based investment company said the “strategic partnership aims to expand Elmer’s year-round offerings”.
Elmer is known for its Celebrate with Chocolate Valentine’s Day assorted chocolate hearts, with over 40 million sold annually across North America.
Its Gold Brick Eggs and Heavenly Hash Eggs are among the Easter candy brands sold in the New Orleans market.
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By GlobalDataRob Nelson, who is the president and CEO of Elmer, said: “By expanding operations and broadening our portfolio beyond seasonal confections, we are positioning the company for year-round customer engagement, while remaining true to the heritage and craftsmanship that have defined our brand for 170 years.”
According to its website, today, Elmer holds the position of the second-largest heart box chocolate manufacturer in the US.
Hoffmann Family of Companies co-CEO Geoff Hoffmann said: “We are honoured to partner with the Nelson family and build on Elmer Chocolate’s remarkable legacy. Rob and Michael are exceptional leaders, and their commitment to quality and tradition aligns perfectly with our values.
“Elmer is a storied brand with tremendous potential, and we are excited to help shape its next chapter of growth and innovation.”
Elmer’s origins date back to 1855 when New Orleans pastry chef Christopher Henry Miller founded the business.
It later evolved into Elmer Candy Corp. when Miller’s son-in-law, Augustus Elmer, and his descendants joined.
In the 1960s, Roy Nelson acquired the confectionery arm, steering the company towards seasonal chocolates.
By 1970, Roy Nelson and his son Allan consolidated manufacturing in Ponchatoula, Louisiana.
In 2016, Elmer expanded the facility by adding 70,000 square feet, bringing the total facility footprint to over 400,000 square feet.
