Hormel takes Skippy into bite-sized snacks in US - Just Food
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Hormel takes Skippy into bite-sized snacks in US

08 Feb 2016

Hormel Foods is expanding its peanut butter brand Skippy in the US with the launch of bite-size snacks.

The “portable” Skippy P.B. Bites feature a crunchy centre and soft peanut butter coating.

Hormel said the product offered parents an “easy, quick and nutritious snack option to satisfy kids’ after-school hunger”.

“We know consumers are looking for protein-rich snack options that are also quick and convenient to meet an on-the-go lifestyle,” Luis Marconi, vice president of grocery products marketing at Hormel, said. “Continuing our commitment to innovation and taking peanut butter beyond the jar, we are excited about Skippy P.B. Bites – an easy, satisfying peanut buttery snack with no preparation or refrigeration required.”  

Skippy P.B. Bites are available in two variants: pretzel and double peanut butter. They offer five grams of protein per serving.

“We recognise the growing demand for single-portion, portable snacks and the role that peanut butter plays in the snacking world,” Michael Guanella, senior brand manager at Hormel, added. “As a convenient, fun and nutritious snack option, Skippy P.B. Bites were created to meet this demand and satisfy the snacking needs of peanut butter-loving consumers, anywhere, anytime.”

Skippy P.B. Bites are available in supermarkets and convenience stores nationwide in the peanut butter aisle, with a suggested retail price of US$2.89 to $3.19.

Hormel acquired Skippy from Unilever in a deal worth US$700m in 2013.