US food group HP Hood is expanding its Heluva Good dip brand with the launch of a houmous line.
Heluva Good houmous is available in three varieties throughout New England and upstate New York: original, roasted red pepper and horseradish. It is available at Stop and Shop, Big Y, Price Chopper, Shaw's and Market Basket retail outlets.
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The new houmous is gluten-free and available in a 10 oz. container for $1.99.
"The addition of houmous further solidifies Heluva Good as the go-to snaking brand," said Sarah Barow, spokesperson for Heluva Good. "We know that consumers turn to Heluva Good dips for all of their snacking occasions, and think they will love the mouthwatering taste of Heluva Good houmous."
Last week, HP Hood announced it had purchased dip and quiche producer La Terra Fina USA. La Terra Fina has spent the last ten years under the control of Claridge, the Canadian private-equity business.
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By GlobalData
