Hu Chocolate, a US-based clean label manufacturer, has sold a ”strategic” minority holding to venture capital fund Sonoma Brands as it seeks to expand in the market for healthier snacks.

The maker of organic and vegan chocolate has its origins in the paleo-inspired restaurant Hu Kitchen in New York. Its products contain no dairy, soy or emulsifiers, and are non-GMO and gluten-free. The company uses unrefined organic coconut sugar instead of refined sugar. 

Jason Karp is one of the co-founders of Hu Kitchen and Hu Products, along with his wife Jessica and brother-in-law Jordan Brown, and is also the chief executive and owner of investment fund Tourbillon Capital Partners.

Karp said: ”With the support of Sonoma Brands, along with several other highly-strategic investors, we will accelerate the conversation around the need for more vegan, paleo and unprocessed foods and bolster our platform as a mission-driven health and wellness business. 

“We look forward to what this relationship will help us accomplish as we move to advance our distribution and exposure in the coming months.”

Hu Chocolate said it has also attracted investment from other “notable strategic investors” including Dr Mark Hyman, Tim Ferriss, Nelson Peltz, and Dr Peter Attia. The size of the stake and terms of the funding from Sonoma were not disclosed.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Sonoma is a food and beverage incubator fund led by Jon Sebastiani, the founder of the artisan brand Krave Jerky, which is now part of the Hershey portfolio.

Sebastiani added: “Providing unique experiences with 100% vegan products, Hu Chocolate is a true category disrupter in the vegan/paleo world, showcasing ingredient integrity and culinary influence that resonates deeply with our team.

“We believe that Hu will change brand standards across a variety of product verticals by delivering its rigorous ingredient integrity and transparency, and we’re excited to be a part of that future and the Hu story.”