Hungary’s competition authorities have fined Tesco for misleading consumers in a promotion last year.

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The competition watchdog, GVH, handed down a fine of some HUF100m (US$556,580) for not breaching laws surrounding advertising and promotions.


In January 2007, Tesco, which has some 101 stores in the country, introduced a promotion of selected products in-store but failed to ensure the lines were in stock in sufficient quantities.


A spokesperson for Tesco in the UK told just-food the retail giant accepted the fine and said the misdemeanour was an “isolated incident”.

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