Icelandic retailer Baugur has issued a profits warning and announced that the company CEO Tryggvi Jonsson is to step down on 1 November.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The company has attributed the poor performance to the costly closing down of unprofitable stores and restructuring together with a revaluation of supplies.


Jonsson is likely to be replaced by Baugur’s owner and chairman Jon Asgeir Johannesson.


The company has said that Jonsson’s decision to step down has nothing to do with the fact that Baugur is currently under investigation for fraud. Baugur has denied the fraud allegations.


Last week, Baugur acquired a 15% stake in the troubled British frozen foods and wholesale company Big Food Group, the parent of high-street frozen food chain Iceland.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Baugur also owns the Miss Selfridge and Debenhams brands in Iceland and Sweden.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact