Icelandic Provisions, the US-based skyr yogurt supplier, has hired Mark Alexander, a former senior executive from food giant Campbell Soup Co., as its new CEO.

Alexander, the former head of Campbell’s Americas division, joins Icelandic Provisions at what the business called “a critical point to build on the brand’s success and significantly expand its presence with consumers”.

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Former CEO Steve Platt will keep “an advisory position” at the company, it added.

Alexander, who left Campbell last year, said: “I’ve watched Icelandic Provisions grow significantly in the three years since its launch and it has been incredibly impressive to see how they’ve continued to evolve and become the fastest-growing brand in the dairy yogurt category.

“I look forward to working with my new team to accelerate awareness, create new innovations, and develop aggressive go-to-market strategies to see the brand catapult to even greater long-term achievements.”

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Alexander worked for Campbell for 29 years, in a variety of positions. His senior executive roles started in 2006 when Campbell appointed him president of the company’s business in Asia Pacific. From October 2009, he spent a year as chief customer officer and president of Campbell’s baking and snacking units in North America.

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Alexander then spent 16 months as president of Campbell’s international businesses, followed by more than three years leading the company’s North America arm and then a further three, until April 2018, as head of its operations across the Americas.