Indian dairy group Gujarat Cooperative Milk Marketing Federation (GCMMF) is entering the country’s US$500m snack category with the launch of Munch Time savoury snacks.
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GCMMF, better known as Amul India, will roll out the brand next year after a successful test period.
“This product has been test marketed, and will be out in a big way in January next year, all round the country,” R. S. Sothy, general manager, marketing, at Amul India, told just-food.
Indian biscuit maker Britannia is also launching its own savoury snack brand, Chutkule.
The category has seen a flurry of launches in recent weeks. PepsiCo’s Frito-Lay unit has started to sell its local snack brand Kurkure, while ITC Foods has launched the Bingo range of potato snacks.
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By GlobalDataNiraj Chandhra, vice president of marketing at Britannia, told just-food that the company will widen its range with distinctively new products in the months ahead.
