Turnover at Britannia Industries Ltd., formerly a Nabisco affiliate, grew QoQ 6% from US$66m to US$70m, while profits rose 20% from US$2.7m to US$3.2m. Profits would have been higher, but for higher excise duties due to Britannia’s shift to lower unit packs. Britannia is increasingly pushing small packs for new product launches to encourage impulse/trial buying.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Britannia has a 44% share of the “organised sector” in biscuits, and faces Parle (market share 30%), Shangrila, Sathe, and Sara Lee with 2% to 4% each. There is a large “unorganised” sector comprising regional players and small firms.


By Navroz Havewala, just-food.com correspondent

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact