Cadbury has launched a chocolate bar containing glucose for the Indian market, where the UK firm is the number one chocolate maker.
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The confectioner said Cadbury Perk with Glucose Energy is aimed at 14- to 18-year-old consumers.
The group said Perk, which it launched in 1996, had built “a distinct and iconic status for the brand among the youth of India”.
V. Chandramouli, executive director for strategy at Cadbury India, added: “One of the key objectives for the launch is to expand the chocolate category by providing superior value to consumers in the form of taste and price. The added benefit of glucose gives consumers more reasons to consume Cadbury Perk.”
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