The fall-out over the discovery of worms in sample chocolates made by Cadbury India continues to damage the multinational confectioner.
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The Gujarat Cooperative Milk Marketing Federation has placed advertising hoardings across Mumbai (Bombay) with the punchline Cadbura, (which suggests that Cadbury is ‘bad’).
The co-op makes the rival Amul chocolates and has been trying to profit from the scandal, claiming it wanted to boost its market share from its existing two to 15%.
Industry experts have been sceptical, citing Amul’s limited capacity in the Indian business press. Meanwhile, Cadbury has continued a damage control exercise, including an awareness campaign for retailers about storage requirements.
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By GlobalData
