Barry Callebaut is looking to step up its activities in India with the opening of an office in Mumbai in September, along with a “Chocolate Academy” training facility later in the year.
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The Swiss chocolate producer said the move was in line with its strategy of expanding its geographic reach to exploit growth opportunities in fast-growing, emerging markets.
“The new sales office in Mumbai will allow us to better serve our rapidly expanding customer base in India,” said Maurizio Decio, Barry Callebaut’s vice president for Asia-Pacific. “We are following our large multinational customers into this promising emerging market. We will also supply national food manufacturers as well as many four-and five-star hotels and bakery chains in urban centres.
“The sheer size of the Indian population and the growing economic power of the region mean that the growth potential of the region’s chocolate market is substantial. The move to establish a presence in India is in line with our strategy to increase the share of sales generated in regions outside Western Europe and North America from 11% to 20% by 2010.”
The so-called “Chocolate Academy” in Mumbai will be a teaching and training centre where Indian confectioners can enhance their chocolate skills through courses and practical workshops.
Scheduled to open in December, it will be the eighth such training centre the company has opened, and will be the first facility of its kind in India.
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