Cargill has snapped up Indian cooking oil brand Sunflower from local FMCG group Wipro.
The US agribusiness giant said buying the product, which is a brand of vanaspati, or vegetable cooking oil, reflected its strategy of growing its consumer foods business in India.
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“Acquiring Sunflower vanaspati underscores Cargill’s long-term commitment to growing our consumer food business in India,” Siraj Chaudury, chairman of Cargill’s Indian business, said. “It is an excellent fit with our existing strong brand portfolio through which we serve a significant consumer base across the country.”
Wipro wants to focus on sectors including personal care and lighting. It said the brand accounted for 1% of sales from its consumer care and lighting division.
