Overproduction has been blamed for the extensive stockpiling of chillies in India, which has meant a sweeping downtrend in the market. According to the president of the Guntur Chilli Merchants and Commission Agents’ Association, Mr Rosaiah, production this year has reached 10-15% above normal and more than half the country’s produce has been arriving at cold storage units from June.

The commission merchants are also suffering from a slump in export orders, leaving them unable to pay back pledge loans from banks. Rosaiah explained: “There are no export orders from the Gulf, the US and other markets and both the farmers and commission merchants are stuck with the stocks. In the present situation, as the market rates have slumped, they will not be able to pay back the loans and therefore they are not keen on selling the chilli.”

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

At present, the rates for chillies per-quintal lie between Rs2,300 and Rs3,000, however there are no signs that the market might pick up. Rosaiah believes that the government should help farmers by cutting export taxes, currently at 4%, but so far “Our pleas to the State Government, the Spices Board and the Union Commerce Ministry have fallen on deaf ears.”

If the situation continues, it appears that about a fifth of the amount currently stockpiled, which has reached 50 lakh bags, could be carried over to the next chilli season, which begins during mid January.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact