The Indian chocolate market is seeing a shift in tastes, with imported chocolates gaining market share.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


Mars and Snickers have increased in popularity among younger consumers, Sadashiv Nayak, CEO of Food Bazaar, told just-food.


“The sale of imported chocolates is double the sales of domestic brands… [and] growing in the triple digits. Imported brands offer newer chocolate formats to consumers, resulting in higher demand.”


Managing director Cadbury India Anand Kripalu told just-food that in spite of intense competition the confectionery giant is looking to grow the Indian market.


“We have been able to hold on to our 70% market share. Chocolates are not consumed on daily basis; we are working towards positioning chocolate more towards regular consumption rather than for special occasions only.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Food Bazaar, a subsidiary of the Pantaloon retail, recently pulled Cadbury chocolates off their shelves and refused to renew contracts with the company.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now