The Indian unit of US snack food giant PepsiCo is developing a new product that aims to offer a nutritious and affordable food to some of India’s poorest people.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The product is still in the developmental stage, a spokesperson for PepsiCo India told just-food today (17 November).
However, the company was able to confirm that it is currently working on a low-price product with a high nutritional value.
Although the price it yet to be determined, Indian reports have suggested that the new product will cost between INR1 (US$0.02) and INR2.
The move is expected to strengthen PepsiCo’s presence in rural and semi-rural markets.
PepsiCo recently announced plans to invest US$500m in India over the next three years.
