Raisio, the Finnish food group, has today (21 February) launched its first cholesterol-lowering product in India.
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The company’s local partner, British Biologicals, has launched Colred-Benecol and the move comes just a month after Raisio announced its Indian venture with the local nutrition firm.
Raisio believes that Indian consumers, who, the company claims, are following Western eating habits, will take to the powder.
“The Colred-Benecol nutritional powder is the first cholesterol-lowering Benecol product that has been introduced on the Asian market,” said Raisio CEO Matti Rihko.
The product has been launched through British Biologicals’ nationwide distribution network.
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