Indian processed food company Mother Dairy will launch its first frozen snack – Aloo Tikki, a potato-based Indian delicacy – nationwide by the end of this year, a company executive has told just-food.
The snack will be marketed under the company’s Safal brand and be launched alongside two other new ready-to-cook frozen products: spinach blocks and a potato fenugreek mix, which need to be fried before serving.
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Mother Dairy said it would sell the snacks in Indian supermarket chains and at its own Safal retail outlets.
“We will be using modern and traditional channels for retails, including 1,500 Safal food and Mother Dairy outlets in Delhi,” Pradipta Sahoo, horticulture business head for Mother Dairy Fruit & Vegetables, told just-food.
A pack of 400 grams of Aloo Tikki, will cost US$1.20, which is US$0.10 cheaper than its only competitor McCain Foods. “The frozen ingredients and snacks market in India is around USD190 million and is growing by 15 percent to 20 per cent annually,” Sahoo said.
Safal’s Aloo Tikki manufacturing plant in Delhi has an annual capacity of 300 tonnes, and will source raw material from the company’s vegetable retail arm.
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