Fast-growing Indian FMCG company Patanjali Ayurved is to expand its presence in the dairy sector through the launch of a liquid milk product.
Patanjali, which markets products including bakery lines, noodles and juices, entered the dairy market in 2014 with the launch of ghee. It now also markets whole milk powder.
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The company has a single manufacturing plant at its base in Haridwar in the northern Indian state of Uttarakhand. However, Patanjali plans to open a new dairy factory in Maharashtra, in the west of the country, by December to process and package the new liquid milk product.
Speaking to just-food, an official at Patanjali said there is a huge opportunity for the company in India’s dairy market, with rising demand being supported by India’s consumers becoming more health-conscious.
Patanjali, a company set up in 2006, also sells a range of personal care products, including in cosmetics and dental care.
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By GlobalData
