Grocery revenues in Ireland have fallen amid a drop in sales of branded products, according to the latest data from Kantar Worldpanel.
The researchers said sales fell 0.2% in the 12 weeks to 13 May after brands suffered in a “tough trading environment”. The fall compares to a 0.6% increase in the 12 weeks to 15 April thanks to a boost from Easter.
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Over the past year, Kantar said, sales of branded goods have dropped and now account for 53% of the market, down from 54.1% last year.
By contrast, own-label products for retailers like Tesco, SuperValu, Aldi and Lidl are “thriving”, the researchers added.
“Among the retailers this month Aldi, Tesco, SuperValu and Lidl have all grown faster than the market, placing increasing pressure on their competitors,” said Kantar Worldpanel commercial director David Berry.
Aldi and Tesco both posted “record” shares of 5.2% and 28.4% respectively, for the period, while SuperValu has seen its market share increase by 0.4 points to 19.8% following the launch of its namesake own-label range.
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By GlobalData“Aldi’s growth of 20.1% has led to a record share for the retailer this month, breaking through the 5% mark to 5.2% and further demonstrating the importance of price to consumers,” Berry said. “Tesco has also posted a new record share this month of 28.4%, increasing from the 27.4% it posted in the same period last year and solidifying its number one status in Ireland.”
According to the Kantar data, grocery inflation was 2.2% in the period, up from 1.8% in the previous period but “significantly” below the 3.5% seen in November last year.
