Glanbia is launching a high-protein, low-fat milk in Ireland under its existing Avonmore brand.
The company said the milk contains 50% “additional protein for muscle development”.
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“As a natural protein source, Avonmore Protein Milk helps rebuild and grow muscle mass as well as providing a good source for calcium, vitamin B12 and added vitamin D,” Glanbia said.
It is being launched in conjunction with a promotional partnership with the Gaelic Athletic Association (GAA) and the Gaelic Players Association (GPA).
A spokesperson for the company told just-food the product will be “available in one litre cartons in grocery stores throughout Ireland”.
Glandbia booked a 17% jump in first-quarter sales this morning (13 May). The result was driven by a bumper three months for its performance nutrition division, which markets products for consumers interested in areas like muscle gaining and workouts.
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By GlobalDataSales from Glanbia’s Irish dairy arm, which includes more traditional products like milk and cheese, some of which are sold under the Avonmore brand, were “broadly in line” with a year earlier, it said.
