A boost in sales over the Easter period helped return the Irish grocery market to growth, according to the latest market share figures released by Kantar Worldpanel.
In the 12 weeks ended 15 April, the Irish grocery market recorded growth of 0.6%, the researchers reported today (30 April). In August last year, the market growth rate was at 0.0%, compared to the same period in the prior-year.
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Aldi and Tesco posted the strongest growth in the market this period, with growth of 20.5% and 4.9% respectively. Aldi’s performance helped it to reach 5% market share for the first time.
Tesco’s share remains at a record high of 28.2%, which was first achieved in January, Kantar noted.
“Although price inflation remains a challenge for cash-strapped shoppers, with prices increasing by 1.8% this period, the level of inflation has continued to drop over the past five months – now standing at the lowest level for over a year,” said Kantar Worldpanel commercial director David Berry. “This is welcome news for shoppers as household incomes continue to feel the heat from other areas.”
According to the Kantar data, grocery inflation was 1.8% in the period, down from 1.9% in the previous period and “significantly” below the 3.5% seen in November last year.
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By GlobalData
