Talks between Kerry Foods and the owners of Breeo Foods over a possible takeover of the Irish firm are set to restart, just-food understands.

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In January, just-food reported that Kerry was close to signing a EUR171m (US$260m) deal to buy Breeo, according to a source familiar with the situation.


However, earlier this month, discussions between Kerry, the Ireland-based food and ingredients giant, and Breeo owner Reox Holdings were said to have broken down over price.


Nevertheless, those talks over the future of Breeo, the owner of brands including Dairygold butter and Shaw’s deli meats, are believed to be set to restart in the coming days.


When contacted by just-food, Reox refused to comment. Officials at Kerry could not be reached for immediate comment.

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