Poultry and food processing company Moy Park has secured a deal with Tesco to launch a range of Moy Park branded products in Northern Ireland stores.
The contract will see the company launch nine Moy Park branded products in stores from October. Products will comprise a selection of fresh breaded, corn fed and ready-to-cook products, including a Moy Park Chicken & Bacon Mushroom casserole and Moy Park Stuffed Chicken Thighs.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Paul Burch, Moy Park accounts director for Ireland said: “We are always looking at ways to innovate and grow in line with consumer trends and across Northern Ireland there is a strong preference for locally sourced produce.
“We also recognise that consumers are demanding healthy food that is quick to cook, which is why we have developed both fresh and convenience products under the Moy Park brand. These chicken products reflect our on-going focus on new product development.”
