Irish retailer Musgrave Group has launch a price cut campaign across its Superquinn stores.

Prices will be cut by up to 40% on around 200 fresh food products across bakery, fresh meat, fruit and vegetables and cheese, the retailer said.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Offers include Superquinn’s Irish rooster potatoes (10kg) available for EUR6.49, a saving of EUR1.50. Superquinn’s French stick was EUR1.99 and is now available for EUR1.49.

Musgrave trading and marketing director Eoin McCormack said: “At Superquinn we know that our customers need better value now more than ever, that is what Fresh Price Cuts is all about.

“This is a commitment to long term price reductions on the fresh food our customers love while maintaining our famous quality and taste. We are delighted to say that with the support of Musgrave Group – Ireland’s largest grocery group, we are now able to offer customers even better value than before.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact