Blue Square Israel, a subsidiary of Alon Israel Oil Company, is planning to launch a chain of health food stores throughout Israel using the infrastructure of Eden Teva Market Ltd. Blue Square acquired 51% of Eden Teva a month ago.
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According to press reports, Blue Square plans to open 30-40 stores within three years at an investment of several millions of shekels, adding that the acquisition of Eden Teva has given Blue Square know-how and a foothold in the health food market.
At present, the Israeli health-food market comprises a few independent chains and private specialty shops.
