Israel-based confectioner Carmit Candy Industries has launched a pea-protein fortified gluten free wafer snack bar.
The new product is designed for “the consumer who wants to curb hunger, add a much needed dose of protein to his/her diet and still enjoy a tasty, guilt-free snack within a healthy, gluten-free lifestyle,” said the firm.
Each wafer bar provides 10% of the recommended daily protein intake.
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“We chose pea protein over other, more common protein sources such as whey or soy because of its full amino-acid profile; the rise of veganism and demand for vegan and vegetarian products; and, most importantly, because of the non-allergenic properties of peas,” said Steve Grun, CEO of Carmit.
“In addition to the protein itself, we believe the carrier-in this case, a gluten- and egg-free wafer bar, is a novel and exciting way to deliver a healthy dose of protein.”
Adrian Sagman, VP of international sales and marketing at Carmit said: “The primary challenge in developing this wafer bar was making sure the product tastes great. That’s not always easy when working with pea protein, as it tends to have a dominant flavor and a high viscosity. To counterbalance the pea flavor, a 60% dark chocolate coating was employed. This masks any perceived off flavors of the protein, without eliminating completely the favourable flavor attributes.
The bars are being offered as private-label products to retailers, supplement makers and confectionery manufacturers.
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By GlobalDataCarmit produces gluten free, dairy free and fortified confectionery and bakery products. It also manufactures and markets products to North America, Europe and the Pacific Rim.
