An Israeli firm has developed a way of commercially growing the rare Morel, or Morchella, mushroom.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Gavish-Galilee Bio Applications developed a strictly controlled process combining compost and climate to produce hothouse Morels comparing favourably to wild-grown in three to four weeks.

Earlier American attempts produced mushrooms inferior in colour, size, and aroma. Gavish’s technology considers one mushroom’s influence on others: generating heat and decreasing oxygen.

Hollow with maze-like pitted tops, Morels are rich and sweetly nutty, growing in forests and special conditions along the equator. Each year, 150 tons of the dried delicacy is sold worldwide, fetching up to US$400 per kilogram. Gavish Morels are expected to be marketed next year.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact