Israeli food importer G. Willi-Food International has announced the launch of two new food lines in the Israeli market.

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The company said its goal, with the launch of new healthy breakfast cereals and margarine, will be to capture a market share of 20% of each category within a year.


Willi-Food said it recently introduced to the Israeli market three types of breakfast cereals produced by the Hahne company in Germany, including Fruti Flakes – cornflakes coated with sugar and strawberries, Wellance – cornflakes for health-conscious consumers, and Cornflakes – with seven vitamins, low fat and no cholesterol, with no artificial preservatives or colourings.


Willi-Food has also brought to market two types of margarine – butter-flavoured and unsalted – with reduced trans fatty acids and with no cholesterol, under the brand name Margarine Plus.

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