Jerusalem-based supermarket group Super-Sol is to develop a new business strategy with the help of McKinsey & Co.
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Newspaper Yediot Ahronot reported that the group retained McKinsey after experiencing sharp drops in profitability within its core food retailing business. In its Q2, the grocer posted net earnings down 48% year on year.
McKinsey is expected to look at, amongst other things, whether a move to vary competitive strategy by region could help Super-Sol approach a wave of low-price competitors.
