Israeli food importer G Willi-Food International has predicted a 40% jump in first-quarter operating profit this year.

The company also said yesterday (13 April) that it anticipates revenue during the period to gain 15% year-on-year.

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President and chief executive  Zwi Williger said that the company was benefiting from expanded market reach in Israel and the US as well as increased revenue from new products and marketing.

“We remain committed to our strategy of expanding marketing channels for our higher-margin products in the US and Israeli markets and on promoting our broad base of kosher products to health-conscious consumers across Europe, Israel and in the United States,” he said.

The company said that it expects to publish its financial results for the first quarter of 2010 in mid-May.

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